Creating the message

My professional focus is to create clear and concise messaging for my clients so that their stories are told the way they want them to be told. This is accomplished by:

 

 

  • Turning complex  information into understandable terms for audiences that include: clients, customers, patients, and employees
  • Collaborating with award-winning designers, photographers, and writers to create  magazines, newsletters, brochures, and other collateral to support strong and consistent messages 
  • Preparing and distributing  news releases to targeted media markets 
  • Writing blogs and columns to be published in targeted media outlets and online
  • Creating and supporting implementation of public relations, marketing, and social media plans
  • Assisting with Media Relations 

I have more than 25 years of experience in telling stories and crafting messages. I have worked as a professional in corporate communications, healthcare marketing, media relations, and as a reporter and editor on daily newspapers.   I  am experienced in art direction, and in collaborating with marketing team members and outside vendors.  I have a bachelor of arts degree in English and a master of science  degree in biomedical writing. 

Contact information:  Email: susanltowers@gmail.com or telephone: 302.645.9366

Samples of my work

Affiliations